Our New Website for F+J Connects Creatives Creatively
MSLK just launched a robust new website for artist reps, Friend + Johnson. We re-thought their entire online presence from the ground up to better connect with a younger generation of art directors....
View ArticleUpcoming MSLK Talks You Won’t Want to Miss
Here’s a few upcoming MSLK events/presentations that may be of interest to you: Strategies to Revitalizing your Brand as you Grow Sheri joins industry veterans, Kara Langan, VP Global Skincare and...
View ArticleMSLK Launches New Site for Spark Design Professionals
We recently launched a newly designed website for Spark Design Professionals, a non-profit organization co-founded in 2002 by MSLK’s partners, Sheri and Marc. The new site is truly the hub of activity...
View ArticleJumpstart Your Fan-Base with Disruptive Marketing
Looking to launch a product or service into the market? Searching for a way to get exposed or ignite a conversation? Disruptive marketing is a great way to turn strangersinto fans. Engage Your...
View ArticleSix Strategies for Evolving your Brand in 2014
The economy is improving and as 2013 came to a close, I believe all of our clients finally felt this to be true. It is now our collective job to get out there and capitalize on the reemergence of...
View ArticleAnnual Reports Take New Forms as Brands Tout Their Accomplishments With...
Annual reports are seeing a resurgence amongst a number of savvy consumer brands. Once only the domain of publicly traded companies and non-profits, annual reports began with humble roots to fulfill a...
View ArticleFour Content Strategies for Your Website in 2014
As your number one marketing tool, it is imperative that your website speak effectively to your target consumer. Design and technology will fall flat if the words on the page aren’t carefully...
View ArticleEaston Architects: 360° Branding
Easton Architects is a leader in historic building preservation, helping educational, public and cultural institutions plan, restore and reuse their buildings for the future. Their new brand presence...
View ArticleContent First, Technology Second Online
Businesses seem to naturally gravitate towards considering technology needs when looking to build or update an e-commerce site. However, the more valuable — and often overlooked — consideration is...
View ArticleRethinking Responsive Web Design
Responsive web design has become one of the most ubiquitous buzz phrases in the web world for the past three years or so. In case you aren’t familiar, the phrase refers to a set of web development...
View ArticleSheri L Koetting Interviewed by Silverback’s Chris Dessi Social at...
Sheri recently made a presentation at the Westchester Digital Summit on “Defining Your Brand Audience and Need.” After her presentation, she sat down with Chris Dessi, the CEO of Silverback Social....
View ArticleSimple and Clear: The Art of Refining Your Brand’s Message
“If at first you don’t succeed, try, try again.” This adage seems to make perfect sense, from a marketing standpoint. No one wants to settle on a bad idea that leads to no measurable success. Too...
View ArticleSparkle Collagen 360° Branding Case Study
MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement that reduces fine lines...
View ArticleDigital Marketing Optimization
MSLK’s Sheri Koetting was asked to examine digital marketing optimization for GCI Magazine’s June issue. Successful beauty brands are in constant dialogue with their followers, new and current alike....
View ArticleThe Importance of Social Media for Beauty Brands
Have you ever really wondered how Instagram and other social platforms have bolstered so many beauty brand success stories? MSLK recently took an in depth look at the ways social media builds beauty...
View ArticleQR Code use on Beauty Packaging
QR codes are making a comeback. QR “Quick Response” codes are quite remarkable. Not only are they one of the most used types of 2-D code today, their ability to enhance the customer experience at...
View ArticleHiring a Project Manager / Producer
MSLK, an award-winning boutique beauty branding studio, is seeking a Project Manager/Producer with 3+ years experience and experience/comfort working within a boutique design studio supervising both...
View ArticleHiring a Senior Designer
MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Senior Designer with 5+ years experience. Must have experience with branding — brand strategy, packaging &...
View ArticleHiring a Junior Designer
MSLK, an award-winning boutique beauty branding studio in Long Island City, is seeking a Junior Designer with 1-3 years experience. Must have experience with branding — brand strategy, packaging...
View ArticleSparkle Collagen 360° Branding Case Study
http://vimeo.com/143639410 MSLK just launched our newest case study video for Sparkle Collagen, an ingestible beauty brand. Sparkle is consumed as a beverage and contains a collagen peptide supplement...
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